
At our practice, we believe in offering more than just excellent eyewear; we aim to provide an experience that is seamless, informative, and tailored to your unique vision needs. From the moment you step through our doors to the time you leave with your perfect pair of glasses, we are committed to ensuring your journey is smooth, supportive, and satisfying.
Here’s a closer look at the typical customer journey at our practice, from start to finish.
1. Initial Inquiry & Appointment Booking
The first step in your journey with us is usually when you contact us. Whether you’re calling, emailing or using our website’s booking system, we ensure that scheduling your appointment is simple and convenient. Our friendly staff are always ready to answer any questions you may have regarding eye tests, services or even our practice membership.
You can choose from a wide range of appointment times to fit with your diary, ensuring that your visit is as convenient as possible. If you’re unsure of what type of appointment you need, don’t worry – we’re happy to guide you through the process.
2. Welcome & Check In
When you arrive at the practice, you’ll be greeted by our welcoming team who will make sure you feel at ease. Whether you’re a first-time visitor or a long-time patient, we want you to feel confident and informed. At this stage, we’ll ask you to have a seat while we let the Optometrist know you have arrived.

3. Comprehensive Eye Examination
When you are called through by either David, James or Joanne, they will initially ask you some questions about your eye health history, lifestyle, and any concerns you may have. This helps them to understand your unique needs and provides a foundation for your eye test.
The heart of your visit is the eye examination itself. Our highly trained optometrists use state-of-the-art equipment to thoroughly assess the health of your eyes. The test includes:
- Visual Acuity Test: To check how well you can see at different distances.
- Refraction Test: To determine your prescription for glasses or contact lenses.
- Eye Health Check: To screen for conditions such as glaucoma, cataracts, and macular degeneration.
- Additional Diagnostic Tests: For all our customers, we recommend additional tests such as retinal scans and OCT imaging.
Our optometrists take the time to explain the results of your eye exam, making sure you understand your vision needs and any recommendations for treatment or corrective eyewear.
Once your eye exam is complete, our optometrist will provide you with personalised recommendations based on your vision needs and lifestyle and hand you over to one of our qualified Dispensing Opticians.

4. Dispensing Consultation
If you need glasses or contact lenses, we’ll help you choose the right options based on your prescription, comfort and preferences.
We understand that eyewear is not just about vision correction; it’s also about style and confidence. That’s why we offer a wide selection of frames from leading brands, so you can find the perfect pair that suits both your look and your budget. Whether you’re looking for something classic, trendy, or sports-focused, we’ve got you covered.
5. Frame Selection & Fitting
Selecting frames can be a fun, yet sometimes overwhelming, process. Our Dispensing Opticians are here to guide you through the selection process. We’ll consider your face shape, personal style, and the functionality you need, whether it’s for everyday wear, work or specialised activities. At Melina Joy Opticians we offer a ‘personal shopper’ service and select a range of frames that are suitable for you and your visual requirements.
We take pride in our extensive range of frames, from affordable options to premium designs and from classic styles to quirky models.

6. Lens Consultation
Alongside frame choice, our Dispensing Opticians will guide you through the different lens options, helping you make the best decision based on your vision needs, lifestyle and budget.
We offer a wide variety of lens options to meet your needs, including:
- Single Vision Lenses: For those who need correction for either near or distance vision.
- Bifocal/Varifocal Lenses: For people who need correction for both near and distance vision.
- Occupational Lenses: For help with specific tasks.
- Anti-Reflection & Blue Light Filtering Lenses: Perfect for those who drive or spend long hours in front of screens.
- High-Index Lenses: For those with stronger prescriptions who want thinner and lighter lenses.
Once you’ve selected both your frames and lenses, we’ll take precise measurements to ensure a perfect fit, paying attention to the details like bridge size, temple length, and pupil distance. A proper fit ensures comfort and optimal vision.
7. Order & Delivery
Once you’ve finalised your frame and lens choice, we’ll place the order with our trusted suppliers. For speed and efficiency most orders are placed electronically, we strive to get your eyewear ready as quickly as possible, but we also ensure it meets our high-quality standards. We’ll keep you informed about the status of your order, and you’ll receive an estimated date for delivery.
8. Collection & Final Adjustments
Once your glasses or contact lenses are ready, we’ll contact you to arrange a convenient time for you to pick them up, we call it a fitting appointment. When you arrive, one of our Dispensing Opticians will make sure everything fits perfectly and that you’re completely happy with your new eyewear. If you have any issues or discomfort, we’ll make any necessary adjustments right then and there.
9. Aftercare & Follow-Up
Your journey with us doesn’t end when you walk out the door. We offer comprehensive aftercare services to ensure your eyewear continues to work well for you. Whether it’s for minor adjustments, lens cleaning, or answering any questions you might have, our team is always here to help.
We recommend that you return for regular eye examinations, typically every one to two years, to monitor your eye health and make any necessary updates to your prescription.
10. Ongoing Support & Community
We’re not just here to provide you with eyewear; we aim to be a resource you can trust for all your eye care needs. Whether you need advice on eye health, new trends in eyewear, or tips on vision care, we’re always available to help.
Conclusion: A Seamless, Customer-Centric Experience
At Melina Joy Opticians, we pride ourselves on offering a customer journey that is tailored to your individual needs. From the moment you make contact to the follow-up care after you’ve received your eyewear, we ensure that every step is as easy and comfortable as possible. Our mission is to improve your vision and your overall eye health while providing you with a great experience every time you visit.
We look forward to welcoming you to our practice and guiding you through the journey of better vision.
If you have any further questions or would like to book your next eye exam, don’t hesitate to get in touch with us on 01435 868181. Your eyes deserve the best, and we’re here to make sure you get it!